For all the complexity inherent in green remodeling, ignorance may be bliss when it comes to successfully selling its benefits to homeowners.
Photo Credit: Photo: Kristen Speights
In his funny and provocative presentation, sales and leadership trainer Michael Hoffman underscored some fundamentals of successful selling that are just as applicable to green remodeling as to any other significant purchase. Phrased bluntly, "You don't know jack" about why individual homeowners want to go green, Hoffman said.
To understand prospective clients' motivations 's house saying 'I don't know'" what that individual wants in their home. If you're not careful, he said, your ideas about why homeowners want a green remodel will get in the way of your sale. "Before you start telling about your stuff, ask about their stuff," he said.
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